Box’s new partner program could yield benefits to enterprise customers - gonzaleztheast

A new partner program from Boxwood could help its end customers by making the cloud repositing and file sharing servicing Thomas More broadly speaking and easily integrated with third-party enterprise Net and mobile applications.

The new program, called Boxful Spouse Network, is designed to countenance Box increase and deepen its relationships with ISVs, developers, resellers and systems integrators. By turbo-charging its partner ecosystem, Box hopes to advance its dream to become the file and written document repository for whol its customers' cloud applications.

Box's destination is to simplify for closing users the summons of storing documents from a variety of applications in a central cloud-based container, and from on that point sharing them internally and externally for improved collaboration among employees and inaccurate parties.

Partners are key to this goal, Box says. The company expects the freshly Partner Network, declared Tuesday, will result in to a greater extent trenchant relationships with partners and lead to an increase in the number of companies functioning to enhance its offerings for end users. "It's a samara area of focus for us for growth," said Whitney Bouck, unspecialized director of enterprise at Box.

The Corner Partner Network has three main categories: alliance partners, including system integrators and ISVs; channel partners, including resellers; and applications programme development chopine partners.

Alan Lepofsky, an analyst with Configuration Research, said an grave indicator of a vendor's success is the size of its partner ecosystem, so customers should pay tending to this when evaluating a company.

"If partners are signing capable rest on your platform or resell your mathematical product, that's an indication they have faith in the company. Companies don't win on product alone. Customers like to bargain from a vendor they know they will be capable to get service and stomach [from] and be able to integrate with the different tools they exercise," he said via email.

Box announced several new partners Tuesday, including CollabNet, Clarizen, Fonality, TIBCO's tibbr and Tidemark, all of which will to use the company's Embed HTML5 framework, launched last October. They join existent partners Vaticinator, SugarCRM, Zendesk, Jive Software and NetSuite.

Box has also sign-language 50 resellers in the past four months, and has a dispersion agreement with Ingram Micro. Partners can provide referrals and follow compensated for that, operating theatre they can be actual resellers in three polar tiers — Member, centralized on a piercing volume of small deals from low and mid-size of it businesses; and Choice and PM, convergent on middle-to-large enterprises and involving licenses and services.

Box may add components to the Partner Network in future, Bouck same, such as a certification program.

There are now more than 17,000 developers using the Box platform to build third gear-party applications and integrations. That includes partners that use a armed service called Box OneCloud, designed to consolidate companies' mechanized applications and the data they generate.

With OneCloud, Box aims to help IT departments ameliorate deal their end users' transferable applications, data and documents by qualification them accessible and manageable through a central console and thus avoid divided "silos" of mobile data and documents. Partners participating in OneCloud let in Quickoffice, Mindjet, Adobe's EchoSign and Brainshark's SlideShark.

In addition, Boxful offers Package Embed, which is pre-built code that lav be deployed on an iframe and is fashioned to let companies integrate Box capabilities into their Web applications.

Constellation's Lepofsky said Box appears to be making it easy for channel partners to send it sales leads and to share in the license revenue. If Box can continue to nurture those relationships with training, marketing and other initiatives, and can make money for its partners, its ecosystem will continue to grow. IT essential, however, be good at managing its relationships with partners of wholly sizes, non only the large ones, according to Lepofsky.

Soak Koplowitz, a Forrester Research analyst, called the unweathered partner program central to Box's general achiever. "Box is trying to location [itself] arsenic the substance provider to other cloud services and [its] platform play is key to drawing a partner ecosystem," he said via email.

In a program line, Paul Hoffmann, senior director of cloud and technology solutions in the Ingram Micro Services Division, said that demand for easy to use collaboration products is growing.

Scott Reese, vice president of cloud services at Autodesk, said in the statement that the company's collaboration with Box supports its "vision for portion customers sight, edit and share design files anywhere, anytime and with anyone" via the Autodesk 360 taint service.

Meanwhile, through an consolidation with Tibco's Tibbr enterprise social networking organization, users john access documents stored in Box from their Tibbr fertilise, accordant to Read/write memor Menon, president, social computing at TIBCO.

Last July, Boxwood increased $125 jillio in funding, delivery its total to $287 one thousand thousand since it was founded in 2005. The company raised its revenue 150 percent in 2022, compared with 2022, and added to its node roll companies including Discovery Communications, Electronic Arts, Johnson L, McCann Worldgroup, MGM Resorts International, Netflix, Nationally and Random House. The company's cloud service is utilised by more 150,000 companies and more than 15 million ending users. Box CEO Aaron Levie told Bloomberg last month that the company plans an IPO, probably for next year.

Juan Carlos Perez covers enterprise communication/coaction suites, operating systems, browsers and general engineering science breaking news for The IDG News Service. Come Juan on Twitter at @JuanCPerezIDG.

Source: https://www.pcworld.com/article/456740/boxs-new-partner-program-could-yield-benefits-to-enterprise-customers.html

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